AgaveAvenue.com - Experience Tequila Co. - Tequila Tours, Education, & Consulting

Experience Tequila

Tequila tours, education, consulting and more

About Experience Tequila

Experience Tequila is a small, independent company dedicated to promoting tequila culture and appreciation through tours, tastings, education and events. We believe that tequila is most fascinating and rewarding when fully experienced. The spirit should be sipped and savored, the history and culture observed and appreciated, and the region visited and absorbed. We love tequila as one of the world’s great distilled spirits, but know that tequila is so much more than what comes out of the bottle. We’ve made it our business to help the world truly experience tequila.

We enjoy thriving relationships with the best tequila makers in the world, but maintain our independence so that we can always tell it as we see it.

We work closely with the Tequila Regulatory Council, the National Industrial Chamber of Tequila, the Ruta de Tequila and various maestros tequileros to ensure that our knowledge and understanding is constantly evolving, just like tequila itself.

We form an official part of the Tequila Trail (La Ruta del Tequila), and are the only American company to receive the prestigious “Double T” certification for excellence in tequila tourism. Our tours are also recommended by the Lonely Planet guidebook.

Tequila Tours

Unique, Award-Winning Tours to Mexico's Tequila Region

Experience Tequila offers participatory, guided vacations around Mexico’s unique tequila-producing region: group tours for people who don’t “do” group tours. For tequila lovers and the tequila-curious alike, we provide the opportunity to actively explore all things Tequila: the beverage, the village, and the tradition. Our tours are hands-on adventures unlike any other. Our 5- and 10-day “package” tours take place October-December and March-April, and are perfect for those on a limited budget. We also arrange custom and VIP tours of any length, at any time of the year.

As our guest, you’ll experience all dimensions of the tequila production process, from the cultivation and harvesting of agave to the distilleries and the private tasting rooms of some of the oldest and best tequileros in the world. With a guide handling all the details, you’ll also have plenty of time to relax and do your own thing.

Experience Tequila tours are recommended by the Lonely Planet guidebook, Imbibe Magazine and the San Francisco Bay Guardian. We are an official partner of the Tequila Trail, and the only American company to earn the Tequila Regulatory Council’s prestigious “Double T” certification for excellence in tequila tourism. With great pride we can claim a 100% client satisfaction rate.

Tequila is produced exclusively in Mexico, and many of the best examples never make it across the border. Experience Tequila provides the first – and only – opportunity for travelers to explore Tequila and tequilas with ease. Let us show you the true tequila experience -you’ll be glad you did.

Tequila Education

Improve Knowledge, services and customer satisfaction

Experience Tequila offers various levels of custom education for bar and spirits industry professionals looking to serve an increasingly savvy drinking public. ET founder Clayton Szczech has been teaching for more than a decade and is himself a student of maestros tequileros at the Tequila Regulatory Council and elsewhere in Tequila Country.

Tequila is the fastest growing spirits category in the US, and margaritas are ordered more than any other cocktail. Even so, server knowledge of tequila tends to lag far behind knowledge of beer, wine and other spirits. Whether you operate a restaurant, classic cocktail lounge, or tequila bar, expertise is essential to customer satisfaction and boosting sales of premium tequila and cocktails.

Let’s speak plainly: if your tequila education is coming from a brand representative, you are doing your customers and staff a disservice. Brand reps (God bless ‘em) have rarely visited more than the one distillery where their brand is made. They are also beholden to the company line and encouraged to speak only about their own brands, unless bad-mouthing the competition. This is natural enough, but creates an obvious conflict of interest: the rep is not really there to teach you, they are there to sell product. One product among the dozens they sell in all spirits categories.

We, on the other hand, are tequila specialists and experienced educators. We aren’t trying to sell you anything. We spend months every year researching, studying and visiting distilleries in Tequila Country. We maintain excellent relationships with all brands, but remain independent of them. All of this means we are uniquely positioned to speak truthfully and authoritatively about tequila and tequilas. What’s more, we know that the best way to find out the truth about a tequila is to visit their distillery regularly and know what to ask and look for. Taking the night shift out for drinks doesn’t hurt either!

We will work with you to create an ideal training. From a basic, one-hour Tequila 101, to a 4-day Tequila Boot Camp in Mexico, we provide memorable, engaging, fun classes that offer the best value for your time and money.

Tequila Consulting

Projects Dreams Challenges

Experience Tequila has deep industry connections from Mexico to the US and beyond. These relationships help us make your vision reality. No project is too big or too small. We have solutions whether you’re upgrading a small tequila selection or you’re launching a tequila bar from scratch.Product selection: from choosing a well to stocking your back bar with tequila, mezcal and other agave spirits.

Product selection: from choosing a well to stocking your back bar with tequila, mezcal and other agave spirits.
Presentation: how to best display and serve tequila and agave spirits.
Specialty purchases: we get great deals in Mexico on dishes, glassware, furniture, decorations, custom items, etc.
Single barrel tequila: imagine choosing a unique tequila that literally no one else has on their menu.
Producing your own tequila: if you have the dream, we can help you realize it.

Selected Clients:

Trébol Restaurant Cha Taquería Coa Tequilería Secret Society Lounge Salvador Molly’s